In 2025, the global poultry market is heading even faster towards technological revolution, and automation is at its core.

The inability of poultry breeding companies to prevent chicks from being infected with a bacteria is forcing producers to turn to antibiotics at an early stage.

The South African Poultry Association (SAPA) says that it remains optimistic about 2025 amid ongoing challenges uncertainties, with highly pathogenic avian influenza remaining the most pressing concern.